Manchester United VS Leichester City akhirnya berakhir dengan kemenangan besar Manchester United pada 31/01/2015. Pertandingan malam ini tentu sangat seru, saling serang pun terjadi, namun skuat United solid dan terus menggempur pertahanan Leicester City, terbukti Gol pertama disumbangkan oleh oleh Robin van Persie (27′), lalu gol kedua dilesakkan oleh Radamel Falcao pada menit (32′). Gol ketiga bunuh diri Wes Morgan menit 44. Lalu Leicester city berhasil membalas dan skor akhirpun di menangkan oleh Manchester City 3 - 1 atas Leicester City.
Demikianlah artikel yang berjudul Hasil Pertandingan : Manchester United 3 - 1 Leicester City.
Tag : Skor Akhir Manchester United vs Leichester City, Kemenangan United,
Saturday 31 January 2015
Thursday 29 January 2015
Jan Vertonghen memberikan semangat untuk The Blades ( Tottenham Hotspur )
Jan Vertonghen sangat menyadari tugas untuk menggulingkan Sheffield United menjelang leg pertama Piala Capital semifinal kami - pertandingan pekan lalu hanya kembali menegaskan apa yang sudah dia tahu. |
Babak kedua penalti Andros Townsend akhirnya terbukti perbedaan antara tim karena kami mengambil memimpin 1-0 ke Bramall Lane malam ini.
Wembley untuk diperebutkan dengan pemenang yang dihadapi Chelsea di final pada hari Minggu, tanggal 1 Maret.
"Sheffield United yang baik di White Hart Lane, mereka bermain sangat kompak dan saya tidak akan mengatakan saya terkejut, mereka melakukannya dengan baik melawan kami," dibelokkan bek tengah.
"Pertandingan itu baik bagi kita. Kami tahu seberapa kuat mereka dan sekarang kita tahu apa yang harus kita lakukan untuk mengalahkan mereka.
"Mudah-mudahan mereka akan keluar sedikit lebih di leg kedua, mereka harus benar-benar karena kita unggul 1-0 dan mereka harus mencetak gol tapi kita semua tahu itu akan menjadi pertandingan yang sulit lagi bagi kita.
"Kami harus diaktifkan dari menit pertama untuk ke-95, bahkan mungkin 120. Kita harus sepenuhnya fokus dan yang jelas jika kita ingin pergi ke Wembley.
"Mentalitas yang baik. Kami telah melakukan dengan baik dalam beberapa bulan terakhir. Oke, kami kalah melawan Istana dan Leicester City tapi semua orang percaya kita bisa mencapai sesuatu musim ini. "
Seperti rekan satu timnya dan fans, Jan memimpikan final di Wembley. "Ini akan menjadi luar biasa, final di rumah sepak bola," tambahnya. "Saya telah bermain di sana sekali dalam pertandingan persahabatan melawan Inggris tapi mudah-mudahan saya bisa sampai ke sana lagi dengan Spurs. Itu akan menjadi sesuatu yang istimewa. "
Source : Jan Vertonghen memberikan semangat untuk The Blades ( Tottenham Hotspur )
by tottenhamhotspur.com
Monday 19 January 2015
Hasil Pertandingan Man City 0-2 Arsenal
Dheweb - Hasil tiga poin penuh kala bertandang ke markas Manchester City Etihad Stadium sukses di raih Squad Arsenal pada ajang Liga Inggris BPL matchday-22 malam tadi (18/01).
Berjalannya laga Man City yang di perkuat oleh pemain intinya seperti Aguero, Company, Silva dkk tidak mmpu membobol pertahanan arsenal. Daari hasil laga Man City vs Arsenal memang terlihat di dominasi oleh squad Arsenal.
img via MCFC
Squad rsenal mengawali gol pembuka di menit 24' melalui titik putih yang berhasil di eksekusi oleh Carzola. dan Giroud melengkapi skor Man City 0-2 Arsenal di menit 67'. Hingga akhir pertandingan skor 0-2 tidak berubah. Dengan hasil ini Man City tentunya makin jauh tertinggal dari pemuncak klasemen Chelsea dengan 52 poin, sedangkan Man City di posisi dua mengoleksi total 47 poin. Untuk Arsenal sendiri masih berada di posisi 5 dengan total torehan 39 poin.
Hasil Pertandingan Juventus 4-0 Verona
Serie A, Dheweb - Pemimpin klasemen Liga Itali Serie A Juventus memastikan posisi kokoh di puncak klsemen hingga saat ini dengan torehan 46 poin atas kemenangan 4-0 tanpa balas membantai Verona, memetik tiga poin penuh atas Verona dengan skor akhir pertandingan Juventus 4-0 Verona.
img via Juventus
Masing-masing gol tercipta melalui
Paul Pogba (3')
Carlos Tevez (7')
Roberto Pereyra (66')
Carlos Tevez (74')
Dengan hsil ini Juventus telah mengoleksi total 46 poin di posisi pertama klasemen Liga Italia Serie A, dan di ikuti oleh AS Roma di posisi dua dengan total torehan 41 poin.
Pada pekan berikutnya (25/01) Squad Juventus akan menghadapi Chievo, sedngkan Verona akan berhadapan dengan Atalanta.
Hasil Pertandingan Milan 0-1 Aatlanta
Serie A, Dheweb - Squad AC Milan harus rela menerima kekalahan di kandang sendiri kala menjamu squad Atalanta, kekalahan milan ini di pastikan oleh gol satu-satunya dalam laga Milan 0-1 Aatlanta oleh German Denis di menit 33' berjalannya laga.
Pelatih Milan Inzaghi img via Milan
Dengan hasil ini squad AC Milan hingga kini masih berada di posisi 8 klasemen sementara dengan total torehan 26 poin, sedangkan tiga poin bagi Atalanta membawa squad Atalanta hingga kini berada di posisi 15 klasemen dengan total torehan 20 poin.
Pada pekn berikutnya squad AC milan kan berhadapn dengan squad Lazio, sedangkan Atalanta akan berhadapan dengan Verona.
Cuplikan Gol Milan 0-1 Aatlanta
Full Time / Fischio Finale: #MilanAtalanta 0-1
— AC Milan (@acmilan) January 18, 2015
Labels:
AC Milan,
Atalanta,
Football,
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Result Match
Hasil Pertandingan Deportivo 0-4 Barcelona
Dheweb - Memasuki matchday-19 La Liga Spanyol Squad Barcelona yang Bertandang kemarks Deportivo sukses menaklukkan tuan rumah dengan skor kemenangan telak tanpa balas Deportivo 0-4 Barcelona. Membawa pulang tiga poin penuh sekaligus Hat-Trick 3 gol dari messi squad barcelona kini menempel ketat pemeimpin klasemen Real Madrid yang memiliki 45 poin, dan di posisi dua dengan Barcelona hingga sat ini 44 poin.
img via barcelona
Masing masing Gol yang tercipta pada laga Deportivo 0-4 Barcelona
(11') Lionel Messi
(33') Lionel Messi
(62') Lionel Messi
(83') Sidnei(og/Owning gol) bunuhdiri
Hingga kini squad Deportivo masih berada di posisi 17 klasemen sementara La Liga dengan total torehan 17 poin mendekati zona merah.
Labels:
Barcelona,
Devortivo,
Football,
News Today,
Result Match
Hasil Pertandingan Atletico Madrid 2-0 Granada
Dheweb - Atletico Madrid memastikan tiga poin penuh kala menjamu Granada di ajang lanjutan La Liga Spanyol pekan-19 kemaren, yang berlangsung di Estdio Vicente (18/01). Berjalnnya laga pada pertandingan Atletico Madrid vs Granada squad tuan rumah Atlm mengawali skor keunggulan lewat titik putih yang di eksekusi oleh Mario Mandzukic di menit 34'. skor akhir babak pertama berakhir 1-0 hingga turun minum.
img via Atletico de Madrid
Memasuki babak kedua usaha Granada untuk menyamakan skor belum membuahkan hasil, malah sebaliknya dimna squad Atletico Madrid memastikan skor kemenangan dengan gol kedua yng di ciptkan oleh Raul Garcia menit 88 jelang pertandingan usai. hingga khir pertandingan skor Atletico Madrid 2-0 Granada tidak berubah.
Labels:
Atletico M,
Football,
Granada,
La Liga,
News Today,
Result Match
Sunday 18 January 2015
Hasil pertandingan Getafe 0-3 Real Madrid
Dheweb - Pemimpim klasemen La Liga spanyol Real Madrid berhsil menaklukkan squad tuan rumah Getafe dengan skor akhir pertandingan Getafe 0-3 Real Madrid pada ajang lanjutan Liga spanyol pekan-19 minggu (18/01) kemaren. Tiga gol kemenangan real madrid tanpa balas masing- masing di ciptakan oleh: Cristiano Rnaldo menit 63' dan gol kedua ole Gareth Bale di menit 67' serta gol penutup sekalgus gol kedua CR7 dalam Laga Getafe vs Real Madrid di menit 79'.
img via Real Madrid
Dengan hasil ini squad Real Madrid makin kokoh di puncak klsemen La Liga spanyol dengan total torehan 45 poin. Sedangkan Getafe hinggga saat ini masih berad di posisi 15 klasemen sementara mengantongi total 17 poin. Sekian berita terbaru dan terupdate Real Madrid hari ini and thanks.
Dengan hasil ini squad Real Madrid makin kokoh di puncak klsemen La Liga spanyol dengan total torehan 45 poin. Sedangkan Getafe hinggga saat ini masih berad di posisi 15 klasemen sementara mengantongi total 17 poin. Sekian berita terbaru dan terupdate Real Madrid hari ini and thanks.
Labels:
Football,
Getafe,
News Today,
Real Madrid,
Result Match
Hasil Pertandingan Valencia 3-2 Almeria
Dheweb.com - Dari ajang lanjutan La Liga Spanyol squad Valencia berhasil menalukkan tamunya Almeria dengan skor akhir pertandingan 3-2 pada pekan ke-19, La Liga Spanyol yang berlangsung di Estadio de Mestalla Stadium Valencia.
img via Valencia
Berjalanya laga di buka oleh gol kemenangan Valencia yang diciptakan oleh Dani Parejo dimenit ke-11, Rodrigo dimenit ke-28, dan Alvaro Negredo dimenit ke-83. Sedaangkan suquad Almeria yang berusaha memberikan perlawanan hanya mampu mebalas dua gol melalui Tomer Hemed dimenit ke-13 dan dimenit ke-33.
Cuplikan Gol Pertandingan Valencia 3-2 Almeria
Dengan hasil kemenangan ini membawa Valencia berada di posisi 3 klasemen sementara dengan totaal 38 poin. Sedangkan kekalahan Almeria ini membuat Squad Almeria tertahan di posisi 17 mendekati zona merah dengantotal 16 poin.
Labels:
Almeria,
Football,
La Liga,
News Today,
Result Match,
Valencia
Saturday 17 January 2015
Hasil Pertandingan QPR 0-2 Manchester United
Squad Man Utd sukses menaklukkan tun rumah squad QPR pada matchday ke-22 mlam tadi (17/01) di jang Liga Premier Inggris di markas Queens Park Rangers. The Red Devils mengakhiri laga dengan skor 0-2.
Berjalannya laga babak pertama berakhir dengan skor imbang 0-0. Gol pembuka United baru terjadi dimenit ke-58 yang diciptakan oleh Marouane Fellaini. Dab Gol penutup diciptakan oleh James Wilson dimenit ke-90+4 jelang usai pertandingan.
Dengan hasil ini United menambah koleksi 3 poin menjadikan totl torehn hingg saat ini total 40 poin menduduki posisi 4 diklasemen sementara. Sedangkan kekalahan ini membuat QPR tertahan di zona degrdasi dengan total 19 poin.
Cuplikan Gol QPR 0-2 Manchester United
Hasil Pertandingan Swansea 0-5 Chelsea
Pemimpin klasemen Liga Inggris BPL Chelsea berhasil pecundangi tuan rumah dengan skor akhir menang telak tanpa balas dalam laga Swansea 0-5 Chelsea matchday ke-22, Liga Premier Inggris.
Berjalannya laga Swansea vs Chelsea Dua gol kemenangan Chelsea dicetak oleh Oscar pada menit ke-1' dan menit ke-36'. Berikutnya dua gol diciptakan oleh Diego Costa dimenit ke-20' dan dimenit ke-34', serta gol penutup diciptakan oleh Andre Schurrle dimenit ke-79'.
Dengaan Hsil ini Squad Chelsea makin kokoh memimpin klasemen Liga inggris dengan total torehan 52 poin. Sedangkn squd Swansea masih berada di posisi 9 klasemen dengn koleksi 30 poin.
Cuplikan Goal
'It was the perfect game.' Jose Mourinho reacts to this afternoon's 5-0 win at Swansea: http://t.co/C7afVFmZnk #CFC pic.twitter.com/uOhszxyOeB
— Chelsea FC (@ChelseaFC) January 17, 2015
Hasil Pertandingan Villareal 2-0 Athletic Bilbao
Dheweb.com - Squad tim Villarreal berhasil meraih kemenngan tiga poin dengan sempurna, 2-0 tanpa balas pasca menghadapi Athletic Bilbao dalam ajang lanjutan La Liga spanyol pekan ke-19.
Dua gol kemenangan Villarreal diciptakan oleh Denis Cheryshev dimenit ke-42 dan Bruno dimenit ke-83 OG/Owning Gol(penalti).
Dengan hsil ini squad Villareal berada di posisi 6 kasemen sementara dengan total torehan 35 poin, sedangkan squad Athletic Bilbao masih berada di posisi 13 klasemen sementara dengan total koleksi 19 poin.
Cuplikan Gol Villareal 2-0 Athletic Bilbao
Labels:
Athteltic Bilbao,
Football,
La Liga,
News Today,
Result Match,
Villareal
Hasil Pertandingan Palermo 1-1 Roma
Dheweb.com - Pada ajang lanjutan liga italia serie A, Palermo berhasil menahan imbang AS Roma dengan skor akhir pertandingan 1-1 pada matchday-19, Serie A.
Berjalannya laga squad Palermo langsung mengejutkan AS Roma dengan gol cepat dari Paulo Dyabala dimenit ke-2'. Sedngkn Gol balasan dari Palermo baru terjadi dimenit ke-54 yang diciptakan oleh Mattia Destro.
Dengan hasil seri 1-1 menjadikan Roma berada di posisi 2 klasemen sementara Liga Itlia Serie A dengan totl 41 poin. Sedangkan kekalahan ini membuat Palermo tertahan di posisi 10 dengan totl koleksi hingga saat ini 26 poin.
Cuplikan Gol Pertandingan Palermo 1-1 Roma
Labels:
Football,
News Today,
Palermo,
Result Match,
Roma,
Serie A
Review Empoli 0-0 Inter Milan matchday 19
Dheweb.com - Pada ajang lanjutan liga italia Serie A yang mempertemukan Squad Empoli vs Internazionale matchday ke-19, Stadio Carlo Castellani (Empoli) berkhir dengan skor kcamata 0-0.
Dengn hasil ini menjadikan total poin Inter posisi sembilan diklasemen sementara dengan torehan 26 poin. Sedangkan Empoli masih di posisi 14 dengn torehan 19 poin.
Cuplikan pertandingan / Review Empoli 0-0 inter Milan
Labels:
Empoli,
Football,
Inter,
News Today,
Result Match,
Serie A
Hasil Pertandingan Tottenham Hotspurs 2-1 Sunderland 17/01/15
Squad tim Tottenham Hotspur berhasil menaklukkan tamunya dan memastikan 3 poin penuh pasca menjamu Sunderland pada matchday ke-22 Sabtu (17/01), Liga Premier Inggris White Hart Lane Stadium.
Hasil khir pertandingn yng berkhir dengn skor 2-1, dua gol Spurs dalam laga ini diciptakan oleh Jan Vertonghen dimenit ke-3 dan Christian Eriksen dimenit ke-88. Satu gol balasan dari Sunderland diciptakan oleh Sebastian Larsson dimenit ke-31.
Cuplikan Goal, Gol laga Tottenham Hotspurs 2-1 Sunderland
Dengan hasil ini hingga mtchdy-22 ini menjadikan total poin Spurs pada klasemen sementara menjadi 37 poin. Sedangkan kekalahan ini membuat Sunderland tertahan di posisi 16 dengan torehan 20 poin.
Labels:
Football,
News Today,
Result Match,
Sunderland,
Tottenham
Cuplikan Gol Aston Villa 0-2 Liverpool 17/01/15
Dheweb.com - Squad Liverpool berhasil memetik tiga poin kala menghadapi Aston Villa pada matchday ke-22, Liga Premier Inggris di markas kebesaaran aston villa , Villa Park Stadium.
Berjlnya laga squad Liverpool membuka Gol pertama yang diciptakan oleh Fabio Borini dimenit ke-24 dan gol kedua diciptakan oleh Ricky Lambert dimenit ke-79.
Dengan hsil ini menjadikan poin Liverpool pada klasemen sementara menjadi 35 poin. Sedangkan untuk squad Aston Villa masih mengantongi 22 poin.
Cuplikan goll Aston Villa 0-2 Liverpool
Labels:
Aston Villa,
Football,
Liverpool,
Premier League,
Result Match
Sunday 11 January 2015
More than Keywords: 7 Concepts of Advanced On-Page SEO
More than Keywords: 7 Concepts of Advanced On-Page SEO
As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so we incorporate structure and clues as to what our content means. This helps provide the relevance element of search engine optimization that matches queries to useful results.
Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
While Google doesn't reveal the exact details of its algorithm, over the years we've collected evidence from interviews, research papers, US patent filings and observations from hundreds of search marketers to be able to explore these processes. Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.
As you read, keep in mind these are only some of the ways in which Google could determine on-page relevancy, and they aren't absolute law! Experimenting on your own is always the best policy.
We'll start with the simple, and move to the more advanced.
1. Keyword Usage
In the beginning, there were keywords. All over the page.The concept was this: If your page focused on a certain topic, search engines would discover keywords in important areas. These locations included the title tag, headlines, alt attributes of images, and throughout in the text. SEOs helped their pages rank by placing keywords in these areas.
Even today, we start with keywords, and it remains the most basic form of on-page optimization.
Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen.
While it's important to ensure your page at a bare minimum contains the keywords you want to rank for, it is unlikely that keyword placement by itself will have much of an influence on your page's ranking potential.
2. TF-IDF
It's not keyword density, it's term frequency–inverse document frequency (TF-IDF).Google researchers recently described TF-IDF as "long used to index web pages" and variations of TF-IDF appear as a component in several well-known Google patents.
TF-IDF doesn't measure how often a keyword appears, but offers a measurement of importance by comparing how often a keyword appears compared to expectations gathered from a larger set of documents.
If we compare the phrases "basket" to "basketball player" in Google's Ngram viewer, we see that "basketball player" is a more rare, while "basket" is more common. Based on this frequency, we might conclude that "basketball player" is significant on a page that contains that term, while the threshold for "basket" remains much higher.
For SEO purposes, when we measure TF-IDF's correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn't enough to expect much of an SEO boost. Instead, we should think of TF-IDF as an important component of other more advanced on-page concepts.
3. Synonyms and Close Variants
With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google's own research shows that synonyms actually play a role in up to 70% of searches.To solve this problem, search engines possess vast corpuses of synonyms and close variants for billions of phrases, which allows them to match content to queries even when searchers use different words than your text. An example is the query dog pics, which can mean the same thing as:
• Dog Photos • Pictures of Dogs • Dog Pictures • Canine Photos • Dog Photographs
On the other hand, the query
Dog Motion Picture means something else entirely, and it's important for search engines to know the difference.
From an SEO point of view, this means creating content using natural language and variations, instead of employing the same strict keywords over and over again.
Using variations of your main topics can also add deeper semantic meaning and help solve the problem of disambiguation, when the same keyword phrase can refer to more than one concept. Plant and factory together might refer to a manufacturing plant, whereas plant and shrub refer to vegetation.
Today, Google's Hummingbird algorithm also uses co-occurrence to identify synonyms for query replacement.
Under Hummingbird, co-occurrence is used to identify words that may be synonyms of each other in certain contexts while following certain rules according to which, the selection of a certain page in response to a query where such a substitution has taken place has a heightened probability.
Bill Slawski - SEO by the Sea
4. Page Segmentation
Where you place your words on a page is often as important as the words themselves.Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page. Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight.
Content located in the main body text likely holds more importance than text placed in sidebars or alternative positions. Repeating text placed in boilerplate locations, or chrome, runs the risk of being discounted even more.
Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page. Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus.
To take it a step further, HTML5 offers addition semantic elements such as <article>, <aside>, and <nav>, which can clearly define sections of your webpage.
5. Semantic Distance and Term Relationships
When talking about on-page optimization, semantic distance refers to the relationships between different words and phrases in the text. This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements.How do search engines know that "Labrador" relates to "dog breeds" when the two phrases aren't in the same sentence?
Search engines solve this problem by measuring the distance between different words and phrases within different HTML elements. The closer the concepts are semantically, the closer the concepts may be related. Phrases located in the same paragraph are closer semantically than phrases separated by several blocks of text.
Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and "the title of a document may be considered to be close to every other term in document".
Now is a good time to mention Schema.org.
Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms.
The great advantage schema offers is that it leaves no guesswork for the search engines. Relationships are clearly defined. The challenge is it requires webmasters to employ special markup. So far, studies show low adoption. The rest of the concepts listed here can work on any page containing text.
The great advantage schema offers is that it leaves no guesswork for the search engines. Relationships are clearly defined. The challenge is it requires webmasters to employ special markup. So far, studies show low adoption. The rest of the concepts listed here can work on any page containing text.
6. Co-occurrence and Phrase-Based Indexing
Up to this point, we've discussed individual keywords and relationships between them. Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases.We know this process as phrase-based indexing.
What's most interesting about this process is not how Google determines the important phrases for a webpage, but how Google can use these phrases to rank a webpage based on how relevant they are.
Using the concept of co-occurrence, search engines know that certain phrases tend to predict other phrases. If your main topic targets "John Oliver," this phrase often co-occurs with other phrases like "late night comedian," "Daily Show," and "HBO." A page that contains these related terms is more likely to be about "John Oliver" than a page that doesn't contain related terms.
Add to this incoming links from pages with related, co-occurring phrases and you've given your page powerful contextual signals.
7. Entity Salience
Looking to the future, search engines are exploring ways of using relationships between entities, not just keywords, to determine topical relevance.One technique, published as a Google research paper, describes assigning relevance through entity salience.
Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well defined.
The stronger an entity's relationship to other entities on the page, the more significant that entity becomes.
In the diagram above, an article contains the topics Iron Man, Tony Stark, Pepper Potts and Science Fiction. The phrase "Marvel Comics" has a strong entity relationship to all these terms. Even it only appears once, it's likely significant in the document.
On the other hand, even though the phrase "Cinerama" appears multiple times (because the film showed there), this phrase has weaker entity relationships, and likely isn't as significant.
Practical tips for better on-page optimization
As we transition from keyword placement to more advanced practices of topic targeting, it's actually easy to incorporate these concepts into our content. While most of us don't have the means available to calculate semantic relationships and entity occurrences, there are a number of simple steps we can take when crafting optimized content:- Keyword research forms your base. Even though
individual keywords themselves are no longer enough to form the
foundation of your content, everything begins with good keyword
research. You want to know what terms you are targeting, the relative competition around those keywords, and the popularity
of those terms. Ultimately, your goal is to connect your content with
the very keywords people type and speak into the search box.
- Research around topics and themes. Resist researching single keywords, and instead move towards exploring your keyword themes. Examine the secondary keywords related
to each keyword. When people talk about your topic, what words do
they use to describe it? What are the properties of your subject? Use
these supporting keyword phrases as cast members to build content
around your central theme.
- When crafting your content, answer as many questions as you can.
Good content answers questions, and semantically relevant content
reflects this. A top ranking for any search query means the search
engine believes your content answers the question best. As you
structure your content around topics and themes, make sure you deserve the top ranking by answering the questions and offering a user experience better than the competition.
- Use natural language and variations. During
your keyword research process, it's helpful to identify other
common ways searchers refer to your topic, and include these in
your content when appropriate. Semantic keyword research is often invaluable to this process.
- Place your important content in the most important sections.
Avoid footers and sidebars for important content. Don't try to
fool search engines with fancy CSS or JavaScript tricks. Your most
important content should go in the places where it is most visible
and accessible to readers.
- Structure your content appropriately. Headers, paragraphs, lists, and tables all provide structure to content so that search engines understand your topic targeting. A clear webpage contains structure similar to a good university paper. Employ proper introductions, conclusions, topics organized into paragraphs, spelling and grammar, and cite your sources properly.
These 8 Arab Cartoonists Fight For Freedom Of Expression Every Day
These 8 Arab Cartoonists Fight For Freedom Of Expression Every Day
The Huffington Post
|
By
Mallika Rao
Posted:
Updated:
Nowhere is this tenet more important and difficult to uphold than in countries where regimes and dictators rely on a fearful media. Below, we've rounded up some of the most powerful pen-wielders of the Arab world, whose comics support the mission of Charlie more than any hashtag can.
1. Khalid Albaih
Born into a political Sudanese family, Albaih took to cartooning early: his first creation as a child was Supernamusa, a superhero mosquito set on eradicating malaria. During the Arab Spring, his more mature drawings -- spread on the internet via Facebook (and now Instagram) -- became icons of the revolutionary movement, pasted on walls from Egypt to Lebanon. Albaih's diverse concerns are still tightly wound around the concept of revolution; among his most popular works is a silhouette of Hosni Mubarak captioned with a double entendre about the longtime Egyptian leader's intractability, and an homage to the Tunisian worker whose suicide set off a wave of uprisings in 2011. In the first comic below, he unravels the statistic linking former torture victims with terrorism.
2. Stavro Jabra
Known popularly by his first name, the veteran Lebanese artist Stavro Jabra calls himself a "super revolutionary." His inspiration comes from the news, and revolves primarily around the shifts in his beloved home country. For years, he has published regularly in the Lebanese papers and on the evening television news -- in Arabic, English and French. When news of the massacre in the Charlie Hebdo offices broke this week, he was quick to air his respect for his slain colleagues, with an image of a shot pencil stamped with the French phrase for "freedom of the press."
If there is a rock star cartoonist of the Arab world, it's Mohamed Qandeel. The 27-year-old Egyptian polymath better known as Andeel has already built a career impressive for someone twice his age. At various points, he's been a stand-up comedian, a cartoonist at the progressive weekly, the Egypt Independent, a writer of sitcoms, and a podcaster. His target is always "the strongest man in the country," as he told Guernica in a recent profile, a focus his employers at Egypt Independent didn't always support. He eventually left the paper so as to make work without restrictions, using his Facebook page as a platform.
4. Emad Hajjaj
With the development of his Jordanian everyman character -- the mustachioed, witty, Abu Mahjoob -- Hajjaj established himself as a leading voice in his country. His classically drawn comics tackle small and large concerns. In the latter camp, he famously tempered the celebratory mood during the 1999 Pan Arab games in Amman with a comic questioning the pride of a nation in which honor killings still take place.
The well known Egyptian cartoonist and writer has been published worldwide, picked up and commissioned by publications such as the Associated Press, the BBC, The Economist and the Washington Post. But his concerns are local: a beetle-browed caricature of Hosni Mubarak figures heavily in much of Okasha's work. In the 2011 cartoon below, he illustrates a popular analogy comparing the recently toppled Mubarak regime to a deeply rooted tree system that remains even after the trunk has been dismantled.
The Saudi-based anonymous cartoonist made international news at the height of violent tension in Gaza this summer. His cartoon, "rescuing Gaza," commented on the gap between action and hollow sympathy, with its depiction of a teen gazing tearfully at the thousands of "Likes" anointing a pro-Gaza Facebook page, as he devours fries and sodas. There's a jarring, Dilbert-esque quality to the Aimantoon ouevre, which pairs bright, often mundane vignettes with difficult existential truths.
Boukhari, a Palestinian cartoonist, knows firsthand the dangers of his craft. In 2008, authorities in Gaza suspended publication of the popular newspaper Al Ayaam, where he was an employee, claiming that a comic he drew insulted Hamas. Boukhari and two senior employes faced a prison sentence until a series of demonstrations in Ramallah led to the dissolution of the charges.
8. Khalid Gueddar
Another crusader for freedom of the press, the Moroccan cartoonist Khalid Gueddar was dealt a three-year suspended prison sentence in 2010 for portraying a member of the Moroccan royal family. He was fired from posts at two national dailies, only to see his reputation expand. He now publishes his single panel cartoons in a handful of journals and papers around the world. The two examples posted below comment on the recent tragedy in Paris, the first by referencing the attacks of September 11, 2001, and the second with a visual distinction between terrorism and the tenets of Islam.
The Myth of Google's 200 Ranking Factors
The Myth of Google's 200 Ranking Factors
The author's posts are entirely his or her own
(excluding the unlikely event of hypnosis) and may not always reflect
the views of Moz.
The woman in the gif below just said to Captain Picard that she can
show him the definitive and complete list of the 200 Google ranking
factors.
Picard, who is a wise man, can do nothing but walk away with a facepalm.
Who can blame Captain Picard for his reaction? We all know, in fact,
that a complete and ultimate list of the 200 ranking factors does not
exist.
If you agree, then why do we still see statistics like these below on Buzzsumo?
Let me offer this disclaimer before I continue:
I am not writing this post to attack people like Brian Dean, who, in August, published an update to the "complete list" that Backlinko first presented in 2013. Brian, whom I esteem, created an effective piece of link bait (as the 318 linking root domains it earned testify).
I am writing this post because those lists are, quite simply, useless and dangerous, and because I hope to help people—especially the newer generations of SEO—understand that a definitive and complete "List" of Google's ranking factors does not exist. Moreover, some of the factors that appear in those lists:
The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as it illuminates many things that happened thereafter).
Seeing that the correct phrasing was "over 200 ranking factors," we can say that "200" was an approximated number, perhaps offered to journalists in order to explain how complex Google's algorithm is. If the audience had been composed of information technologists, Alan Eustace would probably have used another wording.
Another proof of how silly it is to claim to have discovered "the 200 Google ranking factors" is that, in 2010, Matt Cutts himself declared that, yes, Google counts on over 200 rankings factors, but that each factor may have up to 50 variations:
I ask you this because I know many SEOs who use both words as synonyms, when they are two completely different concepts and stages of how a search engine works.
Indexing is one of the four interconnected and interdependent phases of how a search engine works:
The index, as was so effectively explained to me by Enrico Altavilla, is used to determine what resources to suggest as an answer to a query and the words/phrases composing it, not in what order to suggest them. That is the function of the ranking phase.
Ranking is the final moment of the fourth phase: Search.
Context plays a major role in the Search phase, and almost every step
takes into account the user's and device's characteristics.
As we can see from the image above, the Search phase is composed of four distinct stages:
Ok, I have exaggerated a little bit, but—and I am an SEO, too—we live moments of pure joy when we see that our work is making the organic traffic of a site rise up and to the right, but also sudden dark periods of (unconscious?) anxiety when Google announces an update or we see a small traffic drop.
For that reason, we love ranking factor lists.
We need them not just as a potential source of information, but because they reassure us, too.
And we love them even if they are just a sequence of myths.
Let's take, for example, " Google's 200 Ranking Factors,", published by Backlinko, which I use for no other reason than it being the most recent successful list published.
I'll start with an easy one:
Keyword Density never was a Google's ranking factor. Never.
If we really want to find keyword density as factor for ranking, we must go back to the 70s and 80s and look at what Stephen E. Robertson, Karen Spärck Jones, and others described as the Okapi BM25 formula.
If keyword density ever had some relevancy as a ranking factor, it was in the Pleistocene era of search engines.
We live in 2014 and Google just had its 16th birthday.
It is still obviously important having the keyword we want to rank for in the text of a web document.
However we also know that it is also possible to make our site ranking for that keyword without having it at all in the page, if Google finds enough consistent and relevant external signals, which associate that keyword to our site.
Latent Semantic indexing was invented and patented in 1990, before there was a web.
It was developed to help index small (less than 10,000 documents) databases of documents that didn't change much (like the Web does).
There have been a number of companies that started selling LSI Keyword generation tools that promised that they could help identify synonyms and words with the same or similar meaning.
Where those fail is that the LSI process requires access to the database (of documents) in question to calculate which words are synonyms - and the only people with access to Google's database to do that kind of analysis (which isn't possible anyway since Google's index is much to big and changes much to frequently) is Google.
Picard, who is a wise man, can do nothing but walk away with a facepalm.
If you agree, then why do we still see statistics like these below on Buzzsumo?
I am not writing this post to attack people like Brian Dean, who, in August, published an update to the "complete list" that Backlinko first presented in 2013. Brian, whom I esteem, created an effective piece of link bait (as the 318 linking root domains it earned testify).
I am writing this post because those lists are, quite simply, useless and dangerous, and because I hope to help people—especially the newer generations of SEO—understand that a definitive and complete "List" of Google's ranking factors does not exist. Moreover, some of the factors that appear in those lists:
- Are myths;
- Are correlation factors and not causal factors;
- Are presented just to reach the number of 200.
The origin of the myth
I admit that I did not know how the myth of "200 Google Ranking Factors" was created, but a good SEO pal of mine, Giorgio Taverniti, revealed it to me.The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as it illuminates many things that happened thereafter).
Seeing that the correct phrasing was "over 200 ranking factors," we can say that "200" was an approximated number, perhaps offered to journalists in order to explain how complex Google's algorithm is. If the audience had been composed of information technologists, Alan Eustace would probably have used another wording.
Another proof of how silly it is to claim to have discovered "the 200 Google ranking factors" is that, in 2010, Matt Cutts himself declared that, yes, Google counts on over 200 rankings factors, but that each factor may have up to 50 variations:
Meaning is important
Are you sure you really know what "ranking" and "indexing" mean?I ask you this because I know many SEOs who use both words as synonyms, when they are two completely different concepts and stages of how a search engine works.
Indexing is one of the four interconnected and interdependent phases of how a search engine works:
- Crawling
- Parsing
- Indexing
- Search
The index, as was so effectively explained to me by Enrico Altavilla, is used to determine what resources to suggest as an answer to a query and the words/phrases composing it, not in what order to suggest them. That is the function of the ranking phase.
Ranking is the final moment of the fourth phase: Search.
As we can see from the image above, the Search phase is composed of four distinct stages:
- Understanding the input given by the user with a query. Hummingbird very likely operates in this moment, because Google, in order to understand better the input, modifies or extends the query and just after moves to the second stage;
- Retrieving documents from the Index, taking into account commands like "noindex."
- Filtering & clustering. Once Google has understood the input and retrieved the corresponding documents from the Index, it applies filters like Panda and others spam filters, but also less considered ones as the Safe-Search filter and the often forgotten Private Search layer (personalization).
- Ranking. Google applies in this moment the X
number of ranking factors, not before. And the ranking factors should be
considered and counted for every kind of index Google has:
- Universal search
- Image search
- Local search
- etc.
The Unbearable Lightness of SEOs
SEOs are talented professionals with a natural tendency to develop a manic-depressive psyche.Ok, I have exaggerated a little bit, but—and I am an SEO, too—we live moments of pure joy when we see that our work is making the organic traffic of a site rise up and to the right, but also sudden dark periods of (unconscious?) anxiety when Google announces an update or we see a small traffic drop.
For that reason, we love ranking factor lists.
We need them not just as a potential source of information, but because they reassure us, too.
And we love them even if they are just a sequence of myths.
Let's take, for example, " Google's 200 Ranking Factors,", published by Backlinko, which I use for no other reason than it being the most recent successful list published.
I'll start with an easy one:
1 - Keyword Density [Ranking Factor 17]
My eyes bleed reading that although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage.Keyword Density never was a Google's ranking factor. Never.
If we really want to find keyword density as factor for ranking, we must go back to the 70s and 80s and look at what Stephen E. Robertson, Karen Spärck Jones, and others described as the Okapi BM25 formula.
If keyword density ever had some relevancy as a ranking factor, it was in the Pleistocene era of search engines.
We live in 2014 and Google just had its 16th birthday.
It is still obviously important having the keyword we want to rank for in the text of a web document.
However we also know that it is also possible to make our site ranking for that keyword without having it at all in the page, if Google finds enough consistent and relevant external signals, which associate that keyword to our site.
2 - LSI [Ranking Factors 18/19]
For this example I will cite what Bill Slawski wrote in this Inbound.org thread:Latent Semantic indexing was invented and patented in 1990, before there was a web.
It was developed to help index small (less than 10,000 documents) databases of documents that didn't change much (like the Web does).
There have been a number of companies that started selling LSI Keyword generation tools that promised that they could help identify synonyms and words with the same or similar meaning.
Where those fail is that the LSI process requires access to the database (of documents) in question to calculate which words are synonyms - and the only people with access to Google's database to do that kind of analysis (which isn't possible anyway since Google's index is much to big and changes much to frequently) is Google.
3 - YouTube [Ranking Factor 76]
There's no doubt that YouTube videos are given preferential treatment in the SERP .
How can be this a ranking factor? Eventually it is a monopolistic
use Google does of its own search engine, but a ranking factor?
This is a classic example of how t
hese lists tend to be everything but scientific, hence unreliable if not even dangerous.
4 - Site Uptime [Ranking Factor 69]
What Brian says is correct: if Google, despite of several attempts,
see that a site returns a 500 server response, then that site will
start being pushed out of the SERPs.
Correct, but in this case
we are talking about an Indexing issue caused by a Crawling problem, not a Ranking one. As I wrote before, meaning is important.
5 - Keyword as first word in domain name [Ranking Factor 3]
The ranking factor list includes this factor because in 2011 a
panel of SEOs (myself included) considered that EMDs and PMDs were
clearly having an advantage in terms of rankings, and so declared it in
the Moz
Search Ranking Factors Survey.
In 2013 Moz published a
new edition of that survey, and the opinions the same SEOs had were quite different.
The most important thing, though, is understanding that these were just
opinions from SEOs; they should be considered (with all the disclaimers) possible, but based more on personal experiences.
Any opinions, although authoritative, are just opinions and not science, let alone ranking factors.
6 - Country TLD Extension [Ranking Factor 10]
It is true that cTLDs offer a stronger geo-targeting indication to Google than geo-targeted subfolders and subdomains.
However, as any international SEO can confirm, a web site with a
cTLD domain termination does not necessarily rank better than a generic
domain name.
What is not so true, then, is that an .es or .it web site cannot
rank well outside of Google.es or Google.it. In this post I wrote last
spring on
State of Digital,
I presented many examples where sites with "Latin American" cTLDs were
outranking .es ones in Google.es. In the comments to the posts, then,
you can see that this is something common in every regional version
of Google.
This "ranking factor" is a
clear example of how these kind of lists may mix correct information with dangerous ignorance.
(I am using "ignorance" in its real meaning as "lack of knowledge or
information on a given subject," in this case international SEO, and not
in its pejorative sense.)
7 - Use of Google Analytics and Google Webmaster Tools [Ranking Factor 78]
How can something described this way be a ranking factor?
"Some think that having these two programs installed on your site can improve your page's indexing. They may also directly influence rank by giving Google more data to work with..."
"Some think?" Who? The university student ranting in a forum? A information technologist? An insider in Mountain View? This is purely speculation.
"Some think?" Who? The university student ranting in a forum? A information technologist? An insider in Mountain View? This is purely speculation.
8 - Guest Posts [Ranking Factor 91]
When we talk about how dangerous doing some kinds of guest posting can be, we are talking about web spam.
Therefore, if a link (or a series of links) from guest posts are considered as having a manipulative nature,
we should talk about "Spam Filters" (3rd Stage of Search) and not actual ranking.
Again, meaning is important.
9 - Facebook Likes and Facebook Shares [Ranking Factor 157/158]
Google cannot see likes and Facebook shares. So they cannot be a ranking factor. Period.
Matt Cutts, in the same
SMX panel the list cites as its source, said:
We like standards that are available on the open web. If we're not
able to crawl something – like Facebook or like the time we temporarily
ran into problems with Twitter – we don't want to depend on that data.
The biggest mistake here, though, is confusing causation with correlation, and the power of Social Signals is a correlation power.
As I wrote a week ago in a comment to the
Marcus Tober post here on Moz, social shares are not a direct cause of good rankings, but they may help in obtaining them:
Social shares > higher visibility > creation of 2nd tier
backlinks (e.g. on Topsy) and improved opportunities of earning natural
backlinks from people who discovered that shared content.
10 - Employees listed in LinkedIn [Factor 171]
Here, we are at the limits of the absurd.
Backlinko defines this as a branding signal. The problem is that a branding signal is not a ranking signal.
It cites an old post—a very good one— that Rand Fishkin wrote back in 2011. Unfortunately, that post was saying something completely different. Rand exposed his (correct) hypothesis that, in the future, Google would start looking at "branding" signals in order to create named entities able to reflect the offline relevancy of an online presence.
In that post, Rand never cited the "Employees listed in LinkedIn" as a factor.
I could continue, but it is not my intention to write a full rebuttal post.
No, my intention is to make clear—especially to you, young SEOs—that nothing good can come of your taking these lists at their word.
My intention is to exhort people not to create them.
What could seem like a good link-bait idea (and the performance of Brian's post is proof that it can be) ends up being something that spreads a fallacious vision of SEO, which will reach the eyes and minds of a mainstream audience of non-SEOs: businesses' owners and marketing executives, who will see the list republished in sites like Hubspot or Entrepreneur.
We can find serious studies, which aim to understand why certain sites ranks better than others. The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that.
Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a solid scientific method.
Be aware that they are correlation studies; hence, they are just telling us what common characteristics the sites that are ranking high in the SERPs have.
Use them as inspiration for best practices to follow if they really are applicable to your site, nothing else.
You can even try to create a ranking list without doing a correlation analysis, but that work should meet three criteria:
And if you feel you cannot do that alone, then consider joining the IMEC Lab that Rand created a few months ago.
Happy testing!
Backlinko defines this as a branding signal. The problem is that a branding signal is not a ranking signal.
It cites an old post—a very good one— that Rand Fishkin wrote back in 2011. Unfortunately, that post was saying something completely different. Rand exposed his (correct) hypothesis that, in the future, Google would start looking at "branding" signals in order to create named entities able to reflect the offline relevancy of an online presence.
In that post, Rand never cited the "Employees listed in LinkedIn" as a factor.
I could continue, but it is not my intention to write a full rebuttal post.
No, my intention is to make clear—especially to you, young SEOs—that nothing good can come of your taking these lists at their word.
My intention is to exhort people not to create them.
What could seem like a good link-bait idea (and the performance of Brian's post is proof that it can be) ends up being something that spreads a fallacious vision of SEO, which will reach the eyes and minds of a mainstream audience of non-SEOs: businesses' owners and marketing executives, who will see the list republished in sites like Hubspot or Entrepreneur.
Are all Google ranking factor lists bad?
No.We can find serious studies, which aim to understand why certain sites ranks better than others. The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that.
Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a solid scientific method.
Be aware that they are correlation studies; hence, they are just telling us what common characteristics the sites that are ranking high in the SERPs have.
Use them as inspiration for best practices to follow if they really are applicable to your site, nothing else.
You can even try to create a ranking list without doing a correlation analysis, but that work should meet three criteria:
- It should be at least as good as the Periodic Table of SEO Success that Search Engine Land presents in its site;
- It should be based on deep knowledge of how search engines' work; and
- It should always present a disclaimer about its subjective nature.
And if you feel you cannot do that alone, then consider joining the IMEC Lab that Rand created a few months ago.
Happy testing!
12 Ways to Increase Traffic From Google Without Building Links
The Moz Blog
12 Ways to Increase Traffic From Google Without Building Links
- Posted by Cyrus Shepard to
Advanced SEO
Link building is hard, but it's not the only way to make traffic gains in Google's search results.
When I first started SEO, building links wasn't my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins.
While off-page factors like links typically weigh more heavily than on-page efforts in Google's search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link.
For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.
By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:
In many ways the answer is "yes," and the experience of several SEOs hints that the effect may be larger than we realize.
We know that Google's Panda algorithm punishes "low-quality" websites. We also know that Google likely measures satisfaction as users click on search results.
The idea is called pogosticking, or return-to-SERP,
and if you can reduce it by keeping satisfied visitors on your site (or
at least not returning to Google to look for the answer somewhere else)
many SEOs believe Google will reward you with higher positions in
search results.
Tim Grice of Branded3 reports a saying they have at their SEO agency:
The first time I heard about structured data was from a presentation by Matthew Brown at MozCon in 2011. Matthew now works at Moz, and I'm happy to glean from his expertise. His Schema 101 presentation below is well worth studying.
If you're just getting started, check out this amazingly helpful Guide to Generating Rich Snippets from the folks at SEOgadget.
Two of our favorite types of markup for increasing clicks are videos and authorship, so we'll discuss each below.
Unlike author photos, video snippets are often easier to display and don't require connecting a Google+ account.
Video snippets generally require creating a video XML sitemap and adding schema.org video markup.
To simplify things, many third party services will take care of the technical details for you. Here at Moz we use Wistia, which creates a sitemap and adds schema.org markup automatically.
Pro tip: Both schema.org and XML sitemaps allow you to define the video thumbnail that appears in search results. As the thumbnail highly influences clicks, choose wisely.
Recommended reading: Getting Video Results in Google
What makes a good author photo? While there are no rules, I've personally tested and studied hundreds of photos and found certain factors help:
One of the interesting things we learned this year, with help from the folks at Zoompf, is that actual page load speed may be far less important than Time to First Byte (TTFB). TTFB is the amount of time it takes a server to first respond to a request.
As important as page speed is for desktop search Google considers it even more important for mobile devices. Think about the last time you waited for a page to load on your cell phone with a weak signal.
What is a smartphone error? It could include:
Our international experts like Aleyda Solis know this well, but folks inside the United States have been slow to target specific languages and countries with SEO.
Oftentimes, the opportunities for appearing in international search results are greater than staying within your own borders, and the competition sometimes less. To see if it's worth your while to make an investment, check out this International SEO Checklist by Aleyda (who is also a mobile SEO expert—it's so unfair!)
On the other hand, when you share content on Google+, your network can see it every time they search Google.
Google's own research shows that users fixate on social annotations, even when presented with videos and other types of rich snippets.
The easiest way to take advantage of this is to expand your Google+ network and share good content regularly and often. Rand Fishkin elegantly explains how to use Google+ to appear in the top of Google results every time.
Additionally, content shared through Google+ often ranks in regular search results, visible to everyone on the web, regardless of their social connections.
In the past two years, Google changed the maximum length of title tags so that it's no longer dependent on the number of characters, but on the number of pixels used, generally around 500 pixels in length. This keeps changing as Google tests new layouts.
Because 500 pixels is difficult to determine when writing most titles, best advice is still to keep your titles between 60-80 characters, or use an online snippet optimization tool to find your ideal title tag length.
Google also updated its advice on meta descriptions, further clarifying that duplicate meta descriptions are not a good idea. Matt Cutts tells us that if you can't make your descriptions unique for each page, it's better to have none at all.
Freshening your content doesn't guarantee a rankings boost, but for certain types of queries it definitely helps. Google scores freshness in different ways, and may include:
Recommended reading: 10 Illustrations on How Fresh Content Can Influence Rankings
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever.
It's easy to think nothing is new in SEO, or that SEO is easy, or that Google will simply figure out our sites. Nothing is further from reality.
The truth is, we have work to do.
When I first started SEO, building links wasn't my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins.
While off-page factors like links typically weigh more heavily than on-page efforts in Google's search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link.
For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.
1. In-depth articles
According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion.By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:
- Schema.org Article markup – NewsArticle works too)
- Google+ Authorship
- Pagination and canonicalization best practices
- Logo markup
- First click free – for paywall content
2. Improving user satisfaction
Can you improve your Google rankings by improving the onsite experience of your visitors?In many ways the answer is "yes," and the experience of several SEOs hints that the effect may be larger than we realize.
We know that Google's Panda algorithm punishes "low-quality" websites. We also know that Google likely measures satisfaction as users click on search results.
"… Google could see how satisfied users were. … The best sign of their happiness was the "long click" – this occurred when someone went to a search result, ideally the top one, and did not return."
-Stephen Levy from his excellent book In the Plex
Tim Grice of Branded3 reports a saying they have at their SEO agency:
"If you have enough links to be in the top 5, you have enough links to be position 1″While we have no direct evidence of pogosticking in Google's search results, we've seen enough patents, interviews and analysis to believe it's possibly one of the most underutilized techniques in SEO today.
3. Rich snippets from structured data
Google constantly expands the types of rich snippets it shows in search results, including events, songs, videos and breadcrumbs.The first time I heard about structured data was from a presentation by Matthew Brown at MozCon in 2011. Matthew now works at Moz, and I'm happy to glean from his expertise. His Schema 101 presentation below is well worth studying.
Two of our favorite types of markup for increasing clicks are videos and authorship, so we'll discuss each below.
4. Video optimization
Pixel for pixel, video snippets capture more search real estate than any other type of rich snippet, even more than authorship photos. Studies show our eyes go straight to them.Video snippets generally require creating a video XML sitemap and adding schema.org video markup.
To simplify things, many third party services will take care of the technical details for you. Here at Moz we use Wistia, which creates a sitemap and adds schema.org markup automatically.
Pro tip: Both schema.org and XML sitemaps allow you to define the video thumbnail that appears in search results. As the thumbnail highly influences clicks, choose wisely.
Recommended reading: Getting Video Results in Google
5. Google authorship
Scoring the coveted author photo in Google search results doesn't guarantee more clicks, but getting the right photo can help your click-through rate in many results.What makes a good author photo? While there are no rules, I've personally tested and studied hundreds of photos and found certain factors help:
- Use a real face, not a company logo, cartoon or icon
- High contrast colors. Because the photo is small, you want it to stand out with good separation between the background and foreground.
- Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.
6. Improving site speed
Improving site speed not only improves visitor satisfaction (see point #1) but it may also have a direct influence on your search rankings. In fact, site speed is one of the few ranking factors Google has confirmed.One of the interesting things we learned this year, with help from the folks at Zoompf, is that actual page load speed may be far less important than Time to First Byte (TTFB). TTFB is the amount of time it takes a server to first respond to a request.
As important as page speed is for desktop search Google considers it even more important for mobile devices. Think about the last time you waited for a page to load on your cell phone with a weak signal.
"Optimizing a page's loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to."Suggested tool: PageSpeed Insights
- Google Developers
7. Smartphone SEO
Aside from speed, if your website isn't configured properly for smartphones, it probably results in lower Google search results for mobile queries. Google confirms that smartphone errors may result in lower mobile rankings.What is a smartphone error? It could include:
- Redirecting visitors to the wrong mobile URL
- Embedding a video that doesn't play on a particular phone (Flash video on an iPhone, for example)
- Pop-ups that aren't easily closed on mobile
- Buttons or fonts that are too small on a mobile device
8. Expanding your international audience
Does your website have traffic potential outside your existing country and/or language?Our international experts like Aleyda Solis know this well, but folks inside the United States have been slow to target specific languages and countries with SEO.
Oftentimes, the opportunities for appearing in international search results are greater than staying within your own borders, and the competition sometimes less. To see if it's worth your while to make an investment, check out this International SEO Checklist by Aleyda (who is also a mobile SEO expert—it's so unfair!)
9. Social annotations with Google+
When you share content on Facebook and Twitter, your network basically sees it only when they are looking at Facebook and Twitter.On the other hand, when you share content on Google+, your network can see it every time they search Google.
Google's own research shows that users fixate on social annotations, even when presented with videos and other types of rich snippets.
The easiest way to take advantage of this is to expand your Google+ network and share good content regularly and often. Rand Fishkin elegantly explains how to use Google+ to appear in the top of Google results every time.
Additionally, content shared through Google+ often ranks in regular search results, visible to everyone on the web, regardless of their social connections.
10. Snippet optimization
This goes back to basic meta tag and title tag optimization, but it's a good practice to keep in mind.In the past two years, Google changed the maximum length of title tags so that it's no longer dependent on the number of characters, but on the number of pixels used, generally around 500 pixels in length. This keeps changing as Google tests new layouts.
Because 500 pixels is difficult to determine when writing most titles, best advice is still to keep your titles between 60-80 characters, or use an online snippet optimization tool to find your ideal title tag length.
Google also updated its advice on meta descriptions, further clarifying that duplicate meta descriptions are not a good idea. Matt Cutts tells us that if you can't make your descriptions unique for each page, it's better to have none at all.
"You can either have a unique meta tag description, or you can choose to have no meta tag description."Given that duplicate meta descriptions are one of the few HTML recommendations flags in Webmaster Tools, does this indicate Google treats repetitive meta descriptions as a negative ranking factor? Hmmm….
Google's Matt Cutts
11. Updating fresh content
Websites that stop earning new links often lose ground in Google search results. At the same time, sites that never add new content or let their pages go stale can also fall out of favor.Freshening your content doesn't guarantee a rankings boost, but for certain types of queries it definitely helps. Google scores freshness in different ways, and may include:
- Inception date
- The amount (%) your content changes
- How often you update your content
- How many new pages you create over time
- Changes to important content (homepage text) vs. unimportant content (footer links)
Recommended reading: 10 Illustrations on How Fresh Content Can Influence Rankings
12. Ongoing on-page SEO
The factors listed here only scratch the surface of earning more real estate in search results. Issues such as indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization and 1,000 other things can move ranking mountains.The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever.
It's easy to think nothing is new in SEO, or that SEO is easy, or that Google will simply figure out our sites. Nothing is further from reality.
The truth is, we have work to do.
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